The world income has risen manifold in the last two decades. So as the overall spending. People are shopping like never before. In the age of consumerism, fashion industry is leading the show. But how do these big fashion brands create love for their brand in the hearts customers.
In a BBC study of the secrets of mega brands it was revealed that people associate strong relationship with the brands they love. They associate the same feelings for their respective brands as people associate with religion. But what exactly is the secret recipe used by manufacturers around the globe to create such feelings?
This is a science in itself called brand development. It includes proper brand orientation; the way you enter the market and what exactly do you want people to perceive about your brand. Where do you see your brand in the next 5 years. Plus the products you are offering will target a certain kind of customer. Whether you are targeting the elite or just the average consumer you need to competitive.
‘Luxury’ is the buzz word these days. Consumer wants the most comfortable and highest quality product with the best pre-sales services. Luxury bags, luxury mobile phones, luxury foot wear and luxury clothing are all flooded in the market. Brands around the globe are focusing more on accessories than clothing these days.
Plus the world today is transparent than ever. Just one bad customer experience can cost you in millions. The customer will post his testimonials and product reviews on the internet for other interested buyers to see. Thanks to the internet; misleading advertisement will no longer persuade the clients to buy the product. If you don’t offer good stuff, you won’t survive for long. Its the survival of the toughest. Welcome to the real world!